B To B-ing. Remember That?

brtWhen it comes to achieving excellence in advertising creativity, most people immediately look to the ads themselves. But creativity goes far beyond that. The people who figure out the media strategy have a much more difficult task in many ways. They must answer to two masters: Creative ad placement and the bottom line.

This month we honor the Best & Brightest Media Strategists – the people who have proven that they can unite these often conflicting masters. For the third year, Business Marketing has selected the top media strategists in business-to-business today. These men and women represent the best in their profession, bringing to media strategy a dedication to quality