This month, three major technology companies – Seagate Technology, Scotts Valley, Calif.; Sun Microsystems, Palo Alto, Calif.; and 3Com Corp., Santa Clara, Calif. – all launch major branding campaigns, which include heavy TV exposure.
The new campaigns are geared at increasing. container mind share and humanizing products sold mainly to engineers and other professionals.
Before and after
Seagate is known for its hard disk drives, which store data on computers; 3Com sells products such as routers that move network traffic around; and Sun is known for building servers, computers that run networks.
Now, Seagate wants to be known for finding the information you need, 3Com wants its brand recognized on…