Outsourcing Marketing? What Has This World Come To?

omwgBusinesses across the country are outsourcing work to other companies to increase work volume while holding down costs – a trend that marketing departments are beginning to follow.

Traditionally, companies have held the line at contracting for mainly non-professional work, such as secretarial or janitorial services. But in the never-ending search to cut costs, a company can now lease workers to supplement everything from its law department to its board of directors.

Outsourcing marketing

For example, one large addictions professionals association in Kansas cut one of its division’s marketing department from 12 to two people. The department has outsourced the actual work of writing direct marketing letters, newsletter publishing and supplemental sales force training to another company.

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